The Fundamental Laws of Direct Mail - the most fundamental elements of direct mail which affect everything else.  Ignoring them turns good mail into junk mail.
	The Standard Theory of Direct Mail makes it possible to predict why one mailshot works and another doesn't.
	The Library - a collection of some of the most insightful articles in the practice of direct mail, its theory and practice.
	The 100 Ways - a web site that works backwards, taking traditional direct mail topics and then seeing how they relate to the Standard Theory and the Three Fundamental Laws.  It was from this site that the Standard Theory emerged.
	The A to Z of Direct Mail - a regularly updated list of around 100 articles and details of mailing lists on every aspect of direct mail from Announcement Advertising to the XZ Theory drawn from across the MIE sites.

THE PRACTICE

	Writing and designing direct mail to meet the demands of the Standard Theory of direct mail and accord with the three fundamental laws.
	Good Ads - examples of adverts that follow the theory and laws
	Bad Ads - example of those that do not - and where they fail
	Dirty tricks used in direct mail - what gives direct mail a bad name

DIRECT MAIL INFORMATION

	Postal News - what Royal Mail is up to, and how their latest activities affect successful direct mail
	Mailing lists, available for immediate download on line - plus guidance and background
	Email mailing lists - email lists of schools and businesses
	Cutting the cost in half using the Filtered Database Technique
	Solo mailing  - the issues and factors involved in posting mail in the UK
	"I spoke to my designer and he said it was rubbish" - FAQs, comments, and why some people in the direct mail industry really don't like us revealing all these insights.

SPECIALIST SITES CONCERNING SELLING TO SCHOOLS AND  PARENTS (sponsored by the School of Educational Administrators)

SPECIALIST SITES CONCERNING SELLING TO SCHOOLS AND  PARENTS (sponsored by the School of Educational Administrators)

	Selling to schools and parents - the starting point
	Solo mailings to schools
	Shared mailings to schools
	Selling to parents
	School books - selling books into schools
	Public relations when selling to schools
	Educational tales and rumours  - what people love to believe about direct mail but which is not true - the antithesis of the three laws.
	Academia - direct mail for universities and colleges
	Education Marketing - the complete guide to reaching schools and colleges
	Information for educational suppliers
	Top5 - everything a school needs
	Schools - the site that brings together schools and parents
	Administration - the UK's school administrator site
	The Bursar's site