Tony Attwood's work with Hamilton House

HHM
HHM

Hamilton House Mailings plc was formed by Tony Attwood in 1981. The first Hamilton House company was Hamilton House Publishing which published a series of trade directories, and a series of careers books. The bulk of the company was sold in 1984, and staff and management who remained behind after the sale created Hamilton House Mailings.

For the first five years of its life Hamilton House exclusively dealt in the world of marketing to schools, before adding other government services to its list, followed by business to business mailings.

In 1998 the company moved to new premises in Corby, Northants, alongside other companies within the Hamilton House group.

The group of companies under the Hamilton House umbrella currently includes

	Hamilton House Mailings
	First and Best in Education Ltd
	Witchwood Records Ltd
	School of Educational Administration
	Schoolsco
	Hamilton House PR Agency

Hamilton House Mailings plc undertakes a range of services in educational, business and consumer direct mail - with additional marketing services within the field of education.

For details of the services please visit these web sites

Hamilton House Mailings main site

First and Best

Witchwood Records

School of Educational Administration

Schoolsco

Hamilton House PR Agency

Education Marketing

A large number of additional sites have been established dealing with various aspects of the work of the companies - details of these specialist sites are below. These sites have all been developed and written by Tony

THE THEORY

	The Fundamental Laws of Direct Mail - the most fundamental elements of direct mail which affect everything else. Ignoring them turns good mail into junk mail.
	The Standard Theory of Direct Mail makes it possible to predict why one mailshot works and another doesn't.
	The Library - a collection of some of the most insightful articles in the practice of direct mail, its theory and practice.
	The 100 Ways - a web site that works backwards, taking traditional direct mail topics and then seeing how they relate to the Standard Theory and the Three Fundamental Laws. It was from this site that the Standard Theory emerged.
	The A to Z of Direct Mail - a regularly updated list of around 100 articles and details of mailing lists on every aspect of direct mail from Announcement Advertising to the XZ Theory drawn from across the MIE sites.

THE PRACTICE

Writing and designing direct mail to meet the demands of the Standard Theory of direct mail and accord with the three fundamental laws.

Good Ads - examples of adverts that follow the theory and laws

Bad Ads - example of those that do not - and where they fail

Dirty tricks used in direct mail - what gives direct mail a bad name

DIRECT MAIL INFORMATION

Postal News - what Royal Mail is up to, and how their latest activities affect successful direct mail

Mailing lists, available for immediate download on line - plus guidance and background

Email mailing lists - email lists of schools and businesses

Cutting the cost in half using the Filtered Database Technique

Solo mailing - the issues and factors involved in posting mail in the UK

"I spoke to my designer and he said it was rubbish" - FAQs, comments, and why some people in the direct mail industry really don't like us revealing all these insights.

SPECIALIST SITES CONCERNING SELLING TO SCHOOLS AND PARENTS (sponsored by the School of Educational Administrators)

Selling to schools and parents - the starting point

Solo mailings to schools

Shared mailings to schools

Marketing for universities and colleges - changes in the way sixth formers apply for HE courses.

Selling to parents

School books - selling books into schools

Public relations when selling to schools

Educational tales and rumours - what people love to believe about direct mail but which is not true - the antithesis of the three laws.

Education marketing - what you do when your response rate to direct mail is as high as it can go

Last modified: October 18, 2006