Tony has written a series of books on marketing and direct mail.  In 2005, after a period spent writing books on other topics, and with many of his earlier marketing books out of print, Tony returned to the theme with Education Marketing: the theory and practice of selling to teachers.

For more information on this book please click here

Following the success of this title Tony was asked to produce a book which encapsulated his complete approach to direct mail copywriting for B2B marketing, as well as for selling to schools.  This book, "You are not reading this" will be published shortly.

Last modified: October 18, 2006