Home

Articles
Tony Attwood Copywriting Design Research Articles HHM Clients Books Life

 

Newsgroups

Tony has written a series of articles on direct mail.  Details of some are below.

Read one of Tony's latest pieces here

Raising Response Rates in Direct Mail

bulletCutting your marketing costs in half
bulletHow charities can use direct mail and mail order to raise funds and increase support
bulletEnsuring success in your direct mail
bulletIs your promotion legal?
bulletOne change makes all the difference
bulletThe perfect sales letter
bulletThe text is everything
bulletYou are not reading this How to make your advert stand out among the thousands we see every day.

 

Selling to schools and parents

bulletDirect mail case studies
bulletEmail marketing to schools
bulletHow to double response rates in shared mailings
bulletPromotional activities with schools
bulletRaising response rates in mailings to nurseries
bulletSelling to parents
bulletWhy it gets harder to sell to teachers

 

Marketing information for colleges and universities

bulletGenerating more applications per course from 6th form and gap year students 
bulletHow Students Choose Universities
bulletMarketing Undergraduate courses in mathematics to school and gap year students.

 

 

 


Last modified: October 18, 2006